MODI
Interior Design and Architecture
Web Design
Marketing
Growth
London
2024
MODI Design, a leading retailer of luxury designer lighting, sought a modern, visually captivating e-commerce platform to elevate their brand and improve customer experience. They required a solution that not only highlighted their curated collections of premium lighting but also streamlined the shopping process for both individual and trade customers.
Summary
Objectives
Showcase Collections: Create an intuitive catalog to display MODI’s range of designer lighting products.
Improve User Experience: Design a seamless shopping journey from product discovery to checkout.
Enable Trade Features: Incorporate functionality for trade account applications and exclusive pricing.
Boost Online Sales: Implement tools to drive conversions and enhance customer engagement.
Challenge
Approach
E-Commerce Excellence: Built a sleek, responsive website optimized for a luxury retail experience.
Interactive Product Pages: Included high-resolution images, detailed descriptions, and technical specifications for each lighting product.
Trade Portal Integration: Developed a trade login area with exclusive pricing and quick quote options for industry professionals.
Search and Filter Tools: Enabled customers to easily browse collections by style, type, and brand.
SEO Optimization: Enhanced product visibility with keyword-focused descriptions and metadata.
Key Features
Curated Collections: Organized by categories like pendant lights, wall sconces, and floor lamps.
Visual Inspiration: Integrated "Shop the Look" galleries to showcase lighting in real-world settings.
Streamlined Checkout: Simplified cart and payment processes with secure payment gateways.
Customer Support: Added live chat and a detailed FAQ section for seamless assistance.
Social Media Integration: Direct links to MODI’s Instagram and Pinterest profiles for style inspiration.
Solutions
Results
Optimised conversion for online sales.
Enhanced Trade Engagement: A rise in trade account applications.
Improved Customer Retention: Positive feedback on the intuitive interface and immersive product displays.
The revamped MODI website not only reflects their passion for luxury lighting but also positions them as a go-to retailer for design enthusiasts and professionals alike. By combining style, functionality, and a superior shopping experience, MODI continues to shine in the competitive world of designer lighting.
